Hey K-drama fans, we need to talk! If you’ve been keeping up with Hallyu news, you probably already know that Tous les Jours Bakery is ending its contract with Kim Soo Hyun. Yep, the same Tous les Jours that had him as their brand model, first from 2012 to 2015 and then again from 2024. Now, they’ve decided not to renew his contract, and everyone’s wondering why.
Why Is Tous les Jours Cutting Ties with Kim Soo Hyun?
Officially, Tous les Jours says his contract was set to expire in March 2025, and they’re simply not renewing it. But let’s be real, this decision is happening right when controversy is swirling around Kim Soo Hyun, making it hard to believe it’s just a coincidence.
The Controversy That Changed Everything
So, what’s the deal? Reports are linking Kim Soo Hyun to an alleged past relationship with the late actress Kim Sae Ron, and it’s stirring up a ton of backlash. Whether the rumors are true or not, brands are feeling the heat, and Tous les Jours seems to be the first one officially pulling out.
How This Affects Kim Soo Hyun’s Career
Losing a big-name endorsement isn’t just about the money, it’s about public image. Kim Soo Hyun, who is 36 years old (born in February 1988), is one of the highest-paid actors in K-dramas. His projects like It’s Okay to Not Be Okay, My Love from the Star, and Queen of Tears have made him a household name.
But now, other brands, like Prada, Homeplus, and Shinhan Bank, are rethinking their partnerships with him. That’s a huge deal.
What’s His Agency Saying?
Kim Soo Hyun’s agency, Gold Medalist, isn’t staying quiet. They’ve announced that they’ll be making an official statement next week to address everything. Plus, they’re threatening legal action against anyone spreading misinformation. But will that be enough to stop the damage? We’ll have to wait and see.
How Are Fans Reacting?
If you scroll through social media, you’ll see two sides: some fans are heartbroken and upset with brands for dropping him, while others feel that companies are making the right call. There’s even talk of boycotting Tous les Jours Bakery in support of the actor. Yikes.
What’s Next for Kim Soo Hyun?
Despite this rough patch, Kim Soo Hyun isn’t going anywhere. He’s still one of the biggest stars in Korea, and let’s be honest, this won’t be the last we see of him. The real question is whether more brands will follow Tous les Jours’ lead or if they’ll stand by him.
What Do You Think?
Is Tous les Jours making the right move, or should they have stuck with Kim Soo Hyun?
Also, stay tuned for more K-drama updates, celebrity news, and the latest gossip from the K-drama world!